Tips & Resources
Tip5 min read
Color Grading
A consistent grade is what makes a body of work feel like yours. Pick a palette and defend it across every piece.
Name your palette
Describe the grade in words the model understands: the dominant hue, the shadow tone, and the reference stock or film if you have one.
- Warm amber & cream — inviting, editorial, our house look.
- Teal & amber — the classic cinematic contrast for scenes.
- Muted earth tones — calm, premium, timeless.
- High-contrast monochrome — bold and graphic.
House grade
Muted amber and cream color grade, gentle film grain, soft highlight rolloff, shot on Kodak Portra 400.
Reuse the exact same grade phrase across a series. Consistency is a brand asset.